This was a project done during my research & study in cultural semiosis as a part of our semiotics course. This project centers the idea of constructing a sign representative of Indonesia's tradition in clothing.My approach was to select a country known for it's cultural diversity. After some rough anthropological research over several countries. I circled down to the wordl's most diverse country. Indonesia
E-COMMERCE RESEARCH & CONCLUSION
The largest cluster chain of indonesian islands are centrally located on the famous trade route that connected the Far east, South Asia and the middle east. Indonesia has a 20-year (2005-2025) economic development plan focused on enhancing human capital and global competitiveness. This comprehensive strategic vision is expected to positively impact digital commerce by fostering innovation, facilitating e-commerce growth, and creating a thriving digitally-enabled business ecosystem.
Indonesia's estimate ecommerce spend by catagory 2021:
Fashion & Beauty - 13.22 billion USD Consumer Electronics - 8.17 billion USD DIY and Hobbies - 6.78 billion USD Furniture & Appliances - 6.26 billion USD Cosmetic and Personal Care - 4.15 billion USD
BATIK
The batik shirt for men is often considered as an Indonesian national costume, as worn here by Indonesian President Joko Widodo (left) and Google CEO Sundar Pichai. Batik is a cloth that is traditionally made using a manual wax-resist dyeing technique to form intricate patterns. Traditionally batik cloth is a large piece of intricately decorated cloth used by Javanese women as kemben or torso wrap.
KEBAYA
The kebaya is the national costume of women from Indonesia, although it is more accurately endemic to the Javanese, Sundanese and Balinese peoples. It is sometimes made from sheer material such as silk, thin cotton or semi-transparent nylon or polyester, adorned with brocade or floral pattern embroidery. Kebaya is usually worn with a sarong or batik kain panjang, or other traditional woven garment such as ikat, songket with a colorful motif.
PEKI / SONGKAK
The Peci, also known as songkok or kopiah, is a cap
traditionally worn by male Muslims in the Indonesian
archipelago. It is quite similar to the Turkish-Egyptian fez.
In Indonesia, the black velvet peci has become the national
headdress with secular nationalist connotations made popular
by Sukarn.
A number of Indonesian nationalist movement activists in the
early 20th century, such as Sukarno, Muhammad Hatta and
Agus Salim, wore a peci to convey their nationalistic
sentiments and to demonstrate their Indonesian identity.
Indonesian male presidents always wear a peci as part of
their official presidential attire.
IDEATIONS BASED ON CULTURAL MOTIFS
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We are an enterprise that retails all the National Constumes of Indonesia which are widly worn & respected by the people of Indonesia and elsewhere. We house about 10 different types of ethnic wear including other accessories like head wear for men and women. We have retail outlets in central Java, Yoyakarta, Surabaya (East Java), Kebomas, Kediri, Medan & Jakarta. Our Products range from Batik sarong, Kebaya, Peci, Siger, Lampung Siger, hair ornaments like kembang goyang, Minang (Hair Dressing) and many more.All our fabrics are carefully patterned and designed by some of the best craftsmen of Indonesia who are devoted to the skill. We respect the craftsmen of our country and hold high regards for their workmanship.